Content Marketing

Content

1. Content marketing goals
2. The steps of launching a successful content marketing
3. A blog on your site
4. Promoting your blog
5. Conclusion

Content marketing is a key element of a successful customer acquisition strategy. Modern companies are increasingly realizing the importance of creating valuable and informative website content to attract and retain an audience.

In this article, we will look at how your website can become an effective tool in content marketing.

Content marketing goals

• Attracting new customers. Content marketing helps to attract the attention of potential customers who are looking for information about products or services on the Internet.
• Retention of existing customers. Content marketing allows you to keep in touch with customers by providing them with useful information and solving their problems.
• Establishing authority. Content marketing allows a company to become an expert in its field and to establish credibility among competitors.
• Increasing sales. Content marketing can help to increase sales by attracting new customers and retaining existing ones.
• Reducing marketing costs. Content marketing can be more effective than traditional advertising and at the same time to cost less.
• Improve SEO. Content marketing helps to improve the site’s position in search engines, which can lead to increased traffic and sales.

The steps of launching a successful content marketing

• Research the target audience: find out the age of the clients, their profession, social status, education, place of living, hobbies, preferences. Create content that will be interesting to your target audience and will help to solve existing problems.
• Write a content plan. Take into account the needs and interests of customers. Give answers to frequently asked questions.
• Provide high-quality information. Never neglect quality in favour of quantity. Customers should looking forward to hearing from you. Always try to justify their expectations.
• Use different types of content. A long guide or a short article? Use both options. This conception will optimize information for search engines and increase user engagement.
• Create bright headlines. After reading the headline a potential client decides whether to read the article. Make the informative, clear and intriguing title.
• Optimize the content. SEO is the base for promoting any content. Write articles that answer customers’ questions and satisfy their needs. To choose a topic, find out the frequency or competitiveness of a request, you can use a tool such as Yandex Wordstat. It will help you to analyse the pages of the site, find ideas for articles and identify relevant keywords.
• Adapt the site for mobile devices.

A blog on your site

The blog posted on the company’s website solves two tasks: it provides traffic to the site and raises the company’s authority among users. Both tasks lead to the main business goal – to increase profits.

The great part of the material should be informative in nature, and only about 10% can be filled with decent advertising of your product.

To find topics for articles, you can use a search on theme forums, an overview of competitive blogs, an analysis of comments on your articles, quick tips from Yandex, Yandex.Wordstat.

It is recommended to make the titles of blog articles bright, attractive, and containing keywords for search engine optimization. The article itself must contain a minimum of vacuity. Recently, search engine algorithms have been increasingly successful in identifying articles that are not popular with users and getting low these materials in search results.

Use and pictures in your articles, these materials are better and more enjoyable to read.

At the end of the article, you can add brief conclusions for those who are too lazy to read the entire article.

Write for people, but in the process of editing, remember about search robots. If you register the headings using the necessary keys, work out the alt-attributes to the pictures, put anchor links to your own services or products, then the article will have a better chance of getting into the output and bringing you traffic.

Promoting your blog

A few recommendations for the successful promotion of your blog in search engines:

• It is better to keep a blog on the same topic.
• Create unique and useful content.
• Write often.
• Put title tags, talk about your blog on social networks and in related blogs.
• Leave comments on third-party blogs with links to your articles.
• Promote your blog through social media.
• Make an agreement with your blogger friends or group administrators on social networks and post links to each other.
• Be sure to respond to comments.

Conclusion

Your website is a powerful tool to conduct content marketing. Effective using of various types of information on your resource can help to attract new customers, improve the company’s image and increase sales. Don’t forget about targeted analytic and learning the results of your content marketing efforts in order to improve your strategy constantly.

I hope this article will be useful for you! If you have more questions or you need help with anything else, don’t hesitate to contact us!