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Creating Telegram API bots: features, stages, integration

Business
11.08.2025
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Telegram as an interaction channel



Telegram API Bots

The development can be carried out by designers, contractors or an internal team. For B2B companies, the best option is a custom bot with integration into corporate systems, analytics, and secure data storage. This approach ensures scalability, precise alignment to business processes, and quick payback for the project.

Tasks that the bot solves

The Telegram API bot is capable of performing a wide range of business functions, including:

  • Customer support

  • Order automation

  • Newsletters

  • Integration with internal processes

  • Collecting feedback

Creation options

Depending on the company's objectives and budget, there are several approaches to developing Telegram bots.:

  1. Using constructors



  2. Ordering development from contractors



  3. Self-development



Stages of creation

The development of a Telegram API bot for business usually goes through the following stages:

  1. Problem statement

  2. Prototyping

  3. MVP Development

  4. Testing

  5. Launch and support

Connecting to CRM and databases

The integration of the Telegram bot with CRM and internal systems increases its business value. The most requested scenarios:

  • Bitrix24AmoCRM

  • Synchronization with ERP systems to display the status of orders.

  • Integration with corporate databases for personalized customer service.

  • Using the API of third-party services (payment, geolocation, documents).

Metrics and analytics

The following indicators are used to evaluate the effectiveness of the Telegram bot:

  • The number of unique users.

  • The percentage of completed scenarios (conversions).

  • The average time of interaction with the bot.

  • CTR of embedded buttons and links.

  • The number of applications/sales generated by the bot.

Connecting analytical tools (for example, Google Analytics, internal tracking systems, UTM tags) allows you to more accurately assess profitability and optimize the work of the bot.

Examples of successful Telegram bots

  • E-commerce

  • Service sector

  • B2B

8. Prospects and risks

The prospects:

  • The growing popularity of messengers as the main communication channels.

  • Extension of the Telegram API functionality.

  • The emergence of new tools for integration with corporate systems.

Risks:

  • Dependence on the rules and restrictions of Telegram.

  • The need to ensure data security.

  • Support and updating of the bot when the API is changed.

Conclusion



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