MAX Bot Development: a new national messenger for business

MAX Bot Messenger Review

History of creation

March 25, 2025March 26, 20251-2 billion rubles.

Goals and positioning

a superapplication

Market niche and audience

1 million18 million40 million55 million users2 billion messagesmore than 500 million calls

Architecture and technical features

Technological base

Java, TypeScript, Python и Goall major platformsWebRTCThere is no end-to-end encryptionVK Security GateBug Bounty

Platform Architecture

chatbot platformmini-appspayment moduleuser identificationPublic services and the “State Key”digital ID

Infrastructure and access

The Max server infrastructure is located in Russia and is included in the registry of domestic software. This ensures compliance with the requirements of data sovereignty. Moreover, Max is included in the list of resources available even when the general mobile Internet is turned off (i.e. its traffic will not be blocked in case of communication restrictions). User registration is carried out strictly through a Russian or Belarusian mobile phone number (virtual numbers are prohibited), and mandatory verification is provided for business partners through the Public Services portal or a bank. This creates a trusted environment: each account is linked to a real subscriber, and the company is linked to a legal entity. However, this approach and the restriction on numbers makes the platform virtually closed to foreign users.

Key components for bots

"Platform for partners"channelschatbotsmini-apps500 organizationsonly under the partner program for legal entities

In total, the Max architecture combines proven technologies (WebRTC, modularity in Go/TS/Python) with unique integrations (Public Services, SBP). This made it possible to quickly deploy a large–scale platform, although some solutions – the lack of end-to-end encryption or the closeness of bots - are dictated by the requirements of regulators and the security strategy.

Functionality and usage scenarios

Basic communication capabilities

personal chatsgroup chats4 GBvoice messageshistory search

Calls and conferences

high-definition voice and video communicationgroup video conferences

Channels for broadcasting

channelsofficial channel

Chatbots and mini-apps

a platform of mini-apps and botsMax Bot APIwidgetsVTB Bank and Alfa-BankOzon Travelorder or purchasesupport

Payments and finance

payment optionsmoney transferspayment of utility bills, fines, state dutiespayment codes

GigaChat Neural Network

GigaChat's AI Assistantdecrypt voice messagessummarize articles or webpagesoffer answersvirtual assistant

Usage Scenarios

Due to its rich functionality, the Max platform covers several areas of application at once.:

• Communication and collaboration.corporate messengerschool chats

• Customer service and support.PSB BankMobile operator T2 (Tele2)65% of customer requests

• Sales and marketing.accept orders and paymentsMax channelspublic services "My Documents" in Moscow

• Integration with business processes.notificationsweb versions

both B2C and B2B interaction

Business cases: examples of the implementation of MAX bots

Despite the youth of the platform, a number of illustrative cases of using Max in a corporate environment have already been accumulated.:

• PSB Bank chatbot.advises on the bank's products and services without the participation of a call centerbasic banking operationsfast and secure access

• VTB Digital Bank inside the messenger.June 2025a full-fledged digital bank in Maxwithout leaving the messengerAlfa-Bank

• Tele2 customer support via an AI bot.T2 (Tele2 brand)I have opened an official service channel in Max"Mia" based on AImore than 65% of requestsThe logical step

• Public services and MFC via Max.in the Moscow regionERA-GLONASSthe public sector

• Retail and online services.OzoneVkusvilleYandex has announced the planned connection of the Alice voice assistant to Max

official channels and chatbots

Competitive advantages and challenges

As a new platform, MAX enters the saturated messenger market, where global solutions (Telegram, WhatsApp) dominate and domestic attempts (TamTam, VK Messenger) have been made before. Let's look at how Max wins over competitors, and what it faces difficulties in.

Advantages of Max

• Service integration and superapplication.ecosystems

• Localization and sovereignty.Russian productstable and resolvedfeatures of the Russian language and audience

• Security and control.transparency and accountability

• Functional innovations.features that competitors don't have.neural network assistantmini-appsfiles up to 4 GB unlimitedvideo calls even on weak internetThe official desktop app

• Government support and promotion.your customers are highly likely to have Max on their phone.

Challenges and complexities

• Competition and user habits.audience resistanceforced transferaudience activity

• Incomplete functionality and bugs.bugs and crashesmature and reliable

• Perception of privacy and reputational risks.distrust of a part of the audience

• Limited ecosystem openness.restrictions imposed for the benefit of security complicate developmentunified directories of bots or channelsnetwork effecteducational efforts

• Platform competition.functional competitionregulatory solutions

Comparing Max with other messengers

MAX bots and the Max messenger itself have significant business potential.

Functionality

• Max (VK)
  
  
  
  
  
  

• Telegram
  
  
  
  
  
  

• WhatsApp
  
  
  
  
  
  
  
  

• Viber
  
  
  
  
  
  
  
  

Security and encryption

• Max (VK)
  
  
  
  
  
  

• Telegram
  
  
  
  
  
  

• WhatsApp
  
  
  
  
  
  

• Viber
  
  
  
  
  
  

Localization and accessibility

• Max (VK)
  
  
  
  
  
  
  
  
  
  
  
  

• Telegram
  
  
  
  
  
  
  
  
  
  

• WhatsApp
  
  
  
  
  
  
  
  
  
  

• Viber
  
  
  
  
  
  
  
  
  
  

Business Tools

• Max (VK)
  
  
  
  
  
  
  
  

• Telegram
  
  
  
  
  
  
  
  

• WhatsApp
  
  
  
  
  
  
  
  

• Viber
  
  
  
  
  
  
  
  

(Note: the data provided is relevant for the end of 2025; the functionality of messengers is constantly expanding.)

MAX benefits from integration with the local infrastructure

Conclusion

MAX Bot Developmentnew horizons of communication

a new channel for working with clientsstrategic platform

Of course, one cannot ignore the challenges of gaining user loyalty, improving functionality, and maintaining a balance between control and privacy. But these difficulties can be overcome. The experience of WeChat shows that if an application really makes life easier and integrates services, the audience gets used to it and can no longer imagine everyday life without it. Max has every chance to go this way – from the wariness and bugs of the first versions to widespread adoption and business use. Moreover, development is proceeding rapidly: new features are already being added, major partners are being connected, and the ecosystem of mini-applications is growing.

MAX bot developmentMax botsmaximum