There is no traffic. How to grow in sales in 2025?
Short summary
Growth today is determined by the quality of internal processes: the speed of processing requests, the discipline in CRM, the convenience for the customer and the management of the sales economy. We are not talking about new traffic sources, but about not losing the demand that has already arrived, bringing transactions to payment faster and systematically returning customers to repeat purchases.
Priority action plan
Centralization of incoming requests.
Standard response time.
Pre-qualification.
Making appointments in one step.
Documents from CRM.
Retention and pre-sales.
The role of the Telegram bot.
Telegram bot
Quick CRM check (check the boxes)
Interpretation:
Telegram bots in sales
Receiving leads from ads, websites, and offline outlets (via a QR code).
Pre-qualification and appointment for a consultation.
Delivery of materials (price lists, presentations, cases) and answers to standard questions.
Pay and subscribe if necessary.
Private channels/chats for clients.
Retention scenarios: feedback request, pre-sales, referral offers.
Automatic synchronization with CRM.
Even with limited traffic, the bot increases conversion due to discipline, speed and convenience for the client.
Personal data and Telegram: compliance with the legislation of the Russian Federation (briefly)
Consent.
Policy and terms.
Contracts with contractors.
The rights of the subject.
Counters and cookies on landing pages.
Keeping.
Note: This is a working list of tasks, not legal advice. To finalize the processes, involve a lawyer.
Marketing budget, LTV and CAC
Budget shares.
Stable phase: 5-10% of revenue for marketing.
Active growth phase or launch of a new direction: 10-20% within 6-12 months.
Key landmarks.
The ratio of LTV to CAC is at least 3:1.
The payback period of the client is no more than 12-18 months (B2B).
How to increase LTV.
Transition from one-time projects to service contracts and subscriptions.
Service packages (basic, advanced, corporate) with clear boundaries and SLA.
Implementation programs and regular review meetings with the client on goals and results.
Communities and priority support for existing clients.
How to reduce CAC.
Prequalification before submitting the request to the manager.
Content that answers the main objections: comparisons, calculators, manuals.
Referral programs with a reward for the actual payment.
Narrow positioning and clear proposals for specific segments.
Channels in 2025: what really gives the result
Yandex.Yandex. Direct.
VK.
The audience has not disappeared.
Additional growth levers
Clear packaging: service packages, transparent deadlines and service levels.
A 4-week pilot project with measurable success criteria and an understandable conversion into a long-term contract.
Risk sharing: step-by-step payments, bonuses for achieving KPIs, a start-up period without penalties.
Product-based growth: free tools, demo Telegram bots, templates, and calculators.
Affiliate and agency programs with a reward from paid revenue, not for clicks.
The 90-day plan
Days 1-30 — restoring order.
Days 31-60 — debugging sales mechanics.
Days 61-90 — scaling.