The cost of developing Telegram bots in Russia in 2025
Briefly
Constructors
Freelancing/micro-teams
Studio projects200-500+ thousand ₽
Telegram Mini Apps (Web Apps)~300-1000 thousand ₽+
What exactly does a business buy when it pays for a bot
The price is not just about "writing code". The estimate usually includes: business analysis and scenarios, dialog design, bot and/or mini-application development, integration (CRM, 1C, CMS, ERP), web admin (CRM/control panel), testing, infrastructure configuration (hosting/VPS, backups, logging), payment connection, legal part (54-FZ/receipts, offers/policies), analytics and support.
Types of Telegram bots and how they fit into the budget
Simple bots (FAQ, menus, forms)
What do they do:
Technological footprint:
Budget (guidelines):
Automation bots (operational processes)
What do they do:
Integrations:
Budget:
Funnels and marketing bots (lead generation and warm-up)
What do they do:
Features:
Budget:
Payment Bots
What do they do:
The nuances:Payments in Telegram are officially supported
Budget:
E-commerce bots (shop in messenger)
What do they do:
Integrations:
Budget:450-900 thousand ₽
Support bots (helpdesk)
What do they do:
Budget:
Integration bots (data buses)
What do they do:
Budget:from 250 thousand ₽
Gaming/Referral/Community Bots
What do they do:
Budget:
Telegram Mini Apps (Web Apps)
What do they do:
Budget:~300-1000 thousand ₽+
The main price drivers
Complexity of scenarios
Integrations
Admin Panel
Payments and compliance
Reliability and SLA
Load and architecture
UX/UI and localization
Safety
Price market: benchmarks for 2025
Constructors
Freelancing/micro-teams
Studio projects200-500+ thousand ₽
Mini Apps~300-1000 thousand ₽+
The market is volatile: the outcome depends on integration requirements, UX quality, and QA volume. For the purchase, it makes sense to ask for an estimate "by modules" and compare the decomposition of hours.
How to calculate the budget: the modular model
Step 1.
Step 2.
Step 3.
Step 4.
Example of decomposition (e-commerce bot):
Bot core and scripts: 60-90 hours
Catalog/shopping cart/orders: 80-120 hours
Payments/receipts/statuses: 30-50 hours (support for official invoices and/or Stars).
Integration of the accounting system: 60-100 hours
Admin panel: 80-120 hours
Analytics/logs/monitoring: 20-40 hours
Total~450-900 thousand ₽
Hidden and operational expenses
Infrastructure:
Acquiring/SBP/Stars:
Legal requirements:
Escort:
Content and moderation:
Trends in 2025 that affect estimates
Mini-apps
Payment for digital goods via Stars
Gamification and promo mechanics
Checklist for the brief/TOR (to get an accurate estimate)
The goal of the bot and the KPI (which we consider "success").
Login channels (bot, widgets, deep-links, QR).
The type of bot (see the section above) and the critical functionality of the first version.
Roles and access rights (admins/operators/managers/users).
Integration (names of systems, who is the owner, exchange format, frequency).
Payment scenarios (physical/digital goods, subscriptions, refunds, receipts).
Mailing rules/restrictions.
Analytics (events, conversions, reports, dashboards).
SLA/availability/load (peak RPS, queues, delays).
Security/auditing/keeping secrets.
Languages/localization/tonality.
Development plan for 6-12 months (which modules will be added next).
Why does one performer have 70 thousand, and the other 700 thousand?
depth of study
UX and QA level
admin panelssupport tools
Mini Apps
Examples of budgets (guidelines)
FAQ/Forms/Surveys:
Funnel + mailing lists + CRM:
A payment bot with a showcase and an admin area:
E-commerce bot with an account system:
Mini App (marketplace/game mechanics):
Conclusion
In 2025, a bot is no longer just a chat with a script, but an entire ecosystem of scripts, integrations, web interfaces, and payments. The market offers a wide range of prices, from zero designer tariffs to multimillion-dollar Mini Apps. In order not to miss the budget, set goals, collect requirements by modules, and ask for a breakdown of hours and risks: the difference is there, not in the "price line."