Что такое ИИ агент?
AI agents are artificial intelligence-based programs that can independently perform tasks, make decisions, and act within a given goal. They don't just generate text like regular chatbots, but work as "performers" who know how to plan, analyze, and access external data and tools.
In essence, an AI agent is a digital employee capable of taking on repeatable processes, routine, and multi-task tasks.
How do AI agents differ from classic chatbots?
1. Independence.
2. Multistep logic.
3. By connecting to the tools.
4. Work on the task, not on the phrase.
How do AI agents work?
1. Get a goal
For example: "find customers who haven't bought for a long time and prepare an e-mail newsletter."
2. Build a plan
The agent determines the sequence of steps.
3. Use tools
They connect to CRM, tables, API, and email templates.
4. Perform actions
They generate content, update data, launch newsletters, and generate documents.
5. Self-check
They can adjust the plan if something went wrong.
What tasks do AI agents perform?
Marketing:
Sales:
Analytics:
Operational processes:
Support:
Integrations:
Why have AI agents become popular?
There are several reasons:
Powerful AI models
Access to tools
Reducing the cost of automation
Demand for speed
Examples of AI agents in real work
Agent Analyst: Collects metrics from different systems every day and generates a report.
Marketing agent: writes posts, selects keywords, monitors the effectiveness of advertising.
Agent-operator: responds to clients, creates requests, checks statuses.
Integrator agent: connects CRM, website, spreadsheets, messengers and automates the chain.
Assistant Manager Agent: schedules meetings, prepares summaries, and reminds you of tasks.
not
It is important to understand the boundaries:
They don't make strategic decisions for a person.;
They don't replace expertise, but they enhance it.;
Settings required: goals, access rights, rules;
they may make mistakes if there is no quality control.
Who is particularly useful for AI agents?
Startups that need to scale quickly;
for small businesses that do not have the resources to employ analysts and marketers.;
companies with complex operating systems and repeatable tasks;
sales, marketing, analytics, and service departments.
Result
As technology evolves, agents will become the standard in companies: they will be used as habitually as CRM or mail.